Miracle Pop-Up

Cocktail Kingdom Hospitality Group

Creative Direction • Branding • Decor • Photo Styling

Miracle is a Christmas-themed pop-up cocktail experience that transforms bars around the world into immersive holiday destinations. What began as a spirited way to utilize a space under construction, turned into a global franchise. Miracle began in 2014 and continues to expand into new countries each year.

As director of the founding creative team, I developed and guided the visual identity as the brand expanded globally. My work spanned nearly every customer touchpoint, from brand guidelines, menus, and website design to photography, styling, packaging, seasonal merchandise, ceramic mugs, recipe manuals, social media assets, and partner collateral, ensuring a cohesive experience across every Miracle location. I also led the decorating of our NYC flagship locations for 10 years, transforming bars into nostalgic Christmas getaways in the heart of the city, and providing examples for brand activations across the globe.