¡Superbueno!

Cocktail Kingdom Hospitality Group

Creative Direction • Branding • Interior Design

Superbueno’s energetic 52-seat space was designed to emulate the vibrancy of Mexico City and the urban sophistication of New York. Geometric elements reference mid-century Mexican architecture, a terrazzo bar top with pops of pink, peach, and yellow commands attention, and colorful Luchador masks and works by emerging Mexican artists accent the white-washed brick and plastered walls.

Inspired by traditional Mexican rótulos, the identity pairs hand-crafted typography with a bold, color-driven system that brings structure and clarity to this high-energy visual language.