Golden Cadillac

Cocktail Kingdom Hospitality Group

Creative Direction • Branding

A decadent and raucous cocktail bar that relished in the rich textures, materials and neon glow of 1970s NYC. Complete with era-themed cocktails, music and a throwback food menu, Golden Cadillac stood beaming on the corner of First and First in Manhattan’s East Village.

The identity drew from vintage New York nightlife, restaurant matchbooks, and retro automotive details, extending across menus, signage, uniforms, merchandise, and printed collateral.