Subject

Cocktail Kingdom Hospitality Group

Branding

Logo design and branding for laid back Lower East Side cocktail bar. Inspired by the owners’ Midwestern origins and the bar’s appeal as a neighborhood hangout for bartenders, the logo’s casual script evokes schoolhouse nostalgia. A muted palette of brown and orange are warm, inviting and familiar. A nod to the space’s literary collection, a cloth-bound narrow menu feels like a trusty handbook, with a stamped logo and crossbar that trails off the edge of the cover, leading the guest to look inside.